Sponsorships
"We've advertised in many print publications and found that the response from our Knitter's Review ad beat out all of them combined in bringing online traffic to our store."
NewYorkKnits.com

Our readers
We send our email newsletter every Thursday to over 25,000 subscribers across the United States and Canada, as well as the United Kingdom, Australia, New Zealand, South Africa, and other countries.

Our extremely active online forum—profiled in Lela Nargi's Knitting Lessons—is home to over 42,000 members from around the world. They have made nearly 350,000 posts since the forums were started in November 2001.

Our forum membership and newsletter readership grow on average of 6% per month. Each reader has opted in to receive our weekly email update, and our unsubscribe rate is less than 0.5%.

Readers and forum members include novice to experienced knitters, yarn shop owners, knitwear designers, publishers, yarn producers, and fiber-animal breeders. Many of our readers also actively spin, weave, sew, crochet, and/or quilt their own textiles and garments.

Sponsorship basics
We offer two sponsorship opportunities: email newsletter sponsor and forum sponsor. Both are designed to give advertisers a prime position for maximum exposure to our readers.

Newsletter sponsorship includes:

• Ad placed at the top of the right column of the weekly newsletter that gets emailed to more than 25,000 subscribers, giving you the exclusive attention of our readers
• A prominent headline reads "Sponsored by"
• Your ad can include an image, text advertising message, or both
• Your ad is archived within the original newsletters on our Web site indefinitely, opening you up to an ongoing audience.

Forum sponsorship includes:

• Ad placed at the top of the right column of all forum pages (excluding pop-up pages)
• A prominent headline reads "This week's forum sponsor"
• Your ad can include an image, text advertising message, or both
• You will be given a username and password to access your private stats and reporting area on our servers
• Your ad will be served in rotation with a maximum of three other sponsors

Rates and availability
Contact us if you're interested in learning about our rates and availability for sponsorships. Please indicate which type of sponsorship you're interested in, as well as a little background on your business.

The Knitter's Review offer
Knitter's Review readers are motivated, technologically savvy consumers at their computer reading the newsletter or chatting in the forums. This increases the likelihood that they will click through to your site. Print readers are most often away from a computer while reading a magazine advertisement.

Web site traffic
Knitter's Review receives an average of more than 375,000 visitors each month. They make more than 2.6 million pageviews and over 8.6 million hits.

Suitability
We are pleased to accept advertising focused on knitting, spinning, weaving, crochet, or other topics of obvious interest to our readers.

We do not accept sexually oriented advertising, nor advertising for programs that offer quick riches. In addition to those two categories, we also reserve the right to reject any ad for any reason if we do not believe it serves the interests of our readers.

Reporting
We can provide click-through tracking of links, which use a redirect with our domain name. While we do not provide regular third-party audits, we will work with our advertisers and their auditors to assure them of the integrity of our system.

Click-through rates
Knitter's Review is a very targeted site, and it's reasonable to expect click-through rates to be substantially above industry averages—although we cannot guarantee a specific percentage—if you approach our audience correctly. Actual results bear this out. The industry average is 0.5%, whereas our email newsletter sponsors have seen as high as 8%. (The forum sponsorship program is too new for us to provide average clickthrough rates yet.)

Click-through rates depend almost entirely on the strength of the concept you present, its appropriateness for our readers, and the quality of your creative. We find that sponsors offering a special discount or free gift to readers have historically seen higher clickthrough rates.

Discontinuing a sponsorship
All sponsorships on Knitter's Review must be paid in full prior to commencement. At that point, we close that advertising opportunity to other advertisers.

For this reason, we do not provide a refund if you choose to cancel your sponsorship. This also applies to partially completed sponsorships that are scheduled to run over several weeks, although we will review special circumstances on a case-by-case basis.